![]() ![]() (Their ads have tended in that direction in the past, but more recently appear to have taken a different tack.)Īs an underwear company, it’s no surprise that MeUndies subscribes to the age-old adage “sex sells”-but not in a lounging lingerie-model way. ![]() So it makes sense that MeUndies has developed an aesthetic that appeals to a younger demographic, and that their use of sex appeal in their advertisements is not the near pornographic variety you might expect in ads for usually male-targeted products like alcohol or sports cars. Another study, from McKinsey, found that eCommerce subscribers tend to be between 25 and 44 and are more often women. population had received a shipment from a subscription-box-type service in the past month, that number jumps to 25 percent for those aged 18-29. MeUndies positions themselves as the go-to underwear company for a younger generation.Īccording to an eMarketer study from April 2018, while less than 10 percent of the total U.S. Through a combination of smart targeting and often-bold content, they create ads that boost awareness of their brand as well as the values that appeal to their target customer. MeUndies casts a wide net with their social media strategy-you can find their ads on Facebook, Instagram, Pinterest, and Snapchat. They’ve grown to more than 50,000 subscribers. “The way we describe in house is ‘un-boring comfort.’ The core of our company is to have fun, it’s what we really like to promote, and underwear is our vehicle for doing that,” says MeUndies CEO Bryan Lalezarian.īy getting people excited about their brand and engaging with customers on social media, MeUndies attracts people who not only buy underwear but also buy into the brand. And MeUndies regularly connects with influencers to increase awareness and position their product as the hip, stylish alternative to other “utility” underwear brands like Hanes or Fruit of the Loom. The company creates content that makes strong statements and they don’t shy away from the sensitive topics that matter to their target customer: body positivity, LGBTQ rights, slut shaming-nothing is off limits. If you’re going to sign up for regular underwear delivery, it’s probably going to be the utilitarian variety, right?īut MeUndies-a thriving subscription underwear brand founded in 2011- has made it work by using targeted ads and video content to show the unique value, comfort, and personality of their brand and products. Underwear sold via subscription sounds, at first, a lot closer to boring. ![]() Ready to stock up? Clear out some space in your dresser, and shop the 19 best underwear for women in 2023.Underwear can be sexy and fun or it can be boring and mundane. With classic silhouettes from Calvin Klein as well as show-stopping designs from Cosabella, there’s something for every occasion (including period underwear for your time of the month, sweat-wicking workout undies, or maternity underwear if you’re expecting). And the list ahead includes popular panties from essential lingerie brands plus new ones to have on your radar. “In general, I encourage women to wear cotton underwear while working out, but the newer blends that wick away sweat are good too,” Mary Jane Minkin, MD, clinical professor of obstetrics and gynecology at Yale University Medical School, told Glamour previously.įrom buttery-soft briefs to cotton bikini cuts to comfortable thongs, there are ample underwear styles to choose from, each one a perfect fit for whatever’s on your agenda-thirst traps and catnaps alike. The same can be said for workout underwear, where experts recommend looking for breathable fabrics that can also absorb sweat. ![]() Absorbent and quick-drying fabrics such as nylon, polyester, bamboo, spandex, and merino wool are great at wicking sweat-especially during the summer-which is why you'll often moisture-wicking underwear made of these exact materials. “Natural fabrics-such as cotton-are made of animal- or plant-based fibers, while synthetics are man-made and produced entirely from chemicals to create fabrics like polyester, rayon, acrylic, and many others,” says Monica Grover, MD, ob-gyn and chief medical officer at Vspot. After all, a spruced-up intimates collection is as much a wardrobe essential as a great leather jacket, and it doesn’t matter if you’re dressed to the nines or staying breezy and just trying to beat the heat.Īs for what to look for in your undies, fabric comes first. Nothing says “I have my shit together” like a pristine drawer of perfectly folded skivvies-and no matter your personal aesthetic, a fresh haul of the best underwear for women is the move. ![]()
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